Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself.
The ads depicted women as sex objects and in non-consensual sexual scenarios READ MORE: Psychologist reveals five 'subtle' signs your child might be radicalised by online incel culture 'Degrading' ads ...
Every 58 ads served in mobile games are malicious compared with one in every 165 ads in other mobile applications.
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