Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It goes without saying that your domain name weighs heavily on the success of your online ...

Getting a domain name -- a personalized Internet address -- is now cheap and easy. That's good, considering how many Internet providers have gone under or switched subscribers' e-mail addresseses; a ...

All of the good ones are taken. URLs, that is. If you've got a new business or site to set up, it can be difficult and tiresome to find a good domain name that's available. A new site, Bust A Name, ...

Wondering how you can buy a taken domain? At times, it makes sense for a business to seek out that ideal domain name that perfectly matches your brand. Acquiring the right domain name can ...

I first published this story in February 2007 on my personal blog and decided to repost it here because it is still current and useful. A good name is very important if you are starting a new project.

In real estate, two houses of the same size and build quality can have drastically different values. If one is in a great school district and has curb appeal and the other is poorly kept and located ...

Social security, drivers license, PIN and… domain names? Who would have thought, say 20 years ago, that a defining name, marked with at least two periods and three W’s would be defining characteristic ...

I believe that a good domain name is an important success factor in building and launching consumer web services. It's not in my top ten but it could be. It's certainly something we think about a lot ...

Internet domain names such as vodka.com (sold for $3 million in 2006), business.com (sold for $7.5 million in 1999), sex.com (sold for $12 million in 2006) and even a misspelled word like mortage.com ...

Many of us have thought of “locking up” a killer domain name or Web address. Then, all we’d have to do is find a buyer. Some people with whom I speak tell me that all of the good domain names have ...

When AI companion startup Friend revealed it had spent $1.8 million on buying the www.friend.com domain name last week, it set off a debate around what exactly branding is worth, and how startups ...