On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...

Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online. The company ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Ad servers, rich media ad agencies and research firms can now go through a certification process to make sure their ads comply with Google's standards Google Monday said that advertisers will now be ...

If I offered you an alternative to conventional tracking cookies on the web, you might be interested, especially if you care ...