If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

The Top Content report in Google Analytics allows you to see the most popular pages on your website ranked according to the number of page views. Using this report, you can see how the individual ...

A well-designed website can help a business in many ways. Companies across the globe use the Web to promote their goods and services, provide customer support and even produce additional income from ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...