Free Android app store F-Droid asks users to lobby government regulators to take action. Google says the move is needed to ...

Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official ...

While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. That’s according to AppsFlyer’s latest ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...