G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

After discovering she was getting laid off, Janet Curiel completed to courses on Google Data Analytics. BRENTWOOD, Tenn. (WTVF) — Right now, Janet Curiel's life is pretty busy. She's homeschooling ...

Google is set to showcase some of its latest work in data management, artificial intelligence and cloud technology at its Google Cloud Next 2025 event in Las Vegas next week. I expect Next 25 to offer ...

The State Investment Promotion Board (SIPB), chaired by Chief Minister Chandrababu Naidu, cleared the proposal on Wednesday, ...