How to use Google Ads Promotion assets (a step-by-step checklist)

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.
Search Engine Roundtable

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the ...
The New York Times

When Google Altered Its Ad Rules, Charities Paid the Price

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...
Forbes

A Guide To Pay-Per-Click Ad Management For E-Commerce Retailers

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...