Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are ...

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, ...

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...