Discover how guerrilla marketing uses unconventional, cost-effective methods like social media and personal interactions to ...

Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

Guerrilla marketing is the art and science of breaking conventional marketing rules, bypassing traditional outlets and using uncommon sense to reach people with marketing messages. Viral marketing can ...

Back when media consisted primarily of three or four television channels, the daily newspaper and local radio, companies had a captive audience for their advertising. Take TV spots, for example. In ...