Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

The WNBA's 15th franchise finally has a name: Portland Fire. That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the ...

The Mammoth are no longer extinct. Well, in the NHL, at least. Solid. Yeti would have been better, but thanks to a copyright dispute, that was out. So now we have a cool new Utah Mammoth logo, which ...