Direct Holidays has been helping thousands of people choose their perfect holiday for the last 20 years. And because so many of them come back time and again, it must be doing something right! In the ...

Direct Holidays is launching its first ever viral marketing campaign today to increase brand awareness around its summer sun 2010 brochure launch. Working with creative agency Outside the Box, the ...

The Direct Effect campaign was created by Outside the Box and produced by Mezzo Films, with aim of highlighting features and benefits of taking a holiday with Direct Holidays. The ad will run ...

It’s a special time of year, so make sure that your holiday direct mail reflects the special types of offers they want. Don’t just send a postcard, be extra creative for the holidays to not only stand ...

Direct Holidays has confirmed that Edinburgh-based Story is to handle its advertising account. Previously it had been rumoured that the account was to be split between Story and former Direct Holidays ...

Direct Holidays, the Thomas Cook-owned travel brand, is repositioning in a bid to increase focus on its customers. It will be supported by a major ad campaign for the launch of its brochures for this ...

Maybe it’s because Labor Day was early this year, or how cooler weather in my area has finally turned consistently cooler after brutal heat in July. But I was still taken aback by the holiday merch ...

Direct Holidays, the package holiday company owned by beleaguered MyTravel, is reviewing its £1.2m advertising account. Direct Holidays, based in Glasgow, has used 1576 for the past five years for ...

Direct Holidays has launched a new brochure to offer best value weddings and honeymoons in the credit crunch. It also has a new gift service where friends and family can donate money for your ...