In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

Opinions expressed by Entrepreneur contributors are their own. For a long time, the fastest way to get a raise was to quit. Companies built that system. Now they’re surprised by the behavior it ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don't always perform as well in today's market. Instead, making authentic connections is now ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

An odd and very unfortunate thing has happened on the way to evolving the retail world over the past decade. Alongside the orchestrated rise of e-commerce and the unforeseen arrival of COVID-19, ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Gen Z and Millennial donors are skeptical of traditional fundraising appeals, more likely to discover causes through social media than direct mail, and far less motivated by tax incentives than by a ...

How to build customer loyalty and relationships that drive repeat business Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform ...