The luxury watch market is flooded with counterfeit Rolexes, with experts estimating that up to 40% of online sales might be ...

The days when an ordinary person could identify a fake Rolex easily are gone—there are no simple giveaways like a ticking second hand instead of a smoothly sweeping one. “Modern fake watches are ...

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It sparked imitators left, right, and center—and still does. At last week's Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full ...

"Watches and Wonders" in Geneva, the biggest trade show in the luxury timepiece world, kicked off with a bang as industry leader Rolex released its latest 2025 models just as the industry finds itself ...

When most people think about what makes a watch tick, a battery is probably the first thing that comes to mind. How else could it run, right? Well, Rolex, one of the most famous luxury watch brands in ...