TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
iSpot tech chief Anthony Skinner speaks about the Seattle-area company’s television advertising analytics at a recent NBCUniversal developer conference. (Screenshot via NBCUniversal video) Most online ...
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