Ivory has been producing their uniquely floating soap for the well over a century now and in hat time they’ve become one of the most popular soap brands in the world. For many years, the company has ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

CINCINNATICINCINNATI — Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

In this video I show you a really cool trick to do with Ivory soap in the microwave. Then I put the finished product in the ...

STATEN ISLAND, N.Y. -- Remember that smell! I knew we were home from our Sunday drive around New Jersey as soon as we came over the Goethals Bridge -- pee-ew! The town found at the very end of ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...

CNN — Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...