Experts say Amazon is playing the long game with its potential $10 billion OpenAI deal: 'ChatGPT is still seen as the Kleenex of AI'

Fitzgerald points out that OpenAI does not have the cash to honor the $38 billion cloud-spending commitment it announced with ...
Medium on MSN

6 tissue brands shelved for toxic ingredient concerns

When reaching for a tissue, you're not thinking about what the tissue is made of or if there's any ingredient contamination.
Fast Company

My company boycotted Kleenex—and got it to clean up how it makes tissues

One day in the early part of my career at Aspen Skiing Company, I was sitting at my desk and the phone rang. It was a group called Forest Ethics (I’d never heard of it), which was working with ...
The Daily Dot

This Christian mom’s Amazon review for Kleenex is too good to be true

“I want to start this off by thanking Kleenex for selling these in 36-packs,” writes the long-suffering mom. “I’ve put it on subscription, and if they want to start selling a 72-pack, sign me up. I ...
Yahoo

Kimberly-Clark celebrates 100 years of Kleenex facial tissues during tour of X-Mill in Neenah

NEENAH — Consumer products giant Kimberly-Clark Corp. celebrated the 100th anniversary of its iconic Kleenex facial tissues Tuesday with a tour of its Experimental Mill in downtown Neenah, the company ...
CBC.ca

Why Kleenex is being wiped from Canadian shelves

In August of 2023, Kimberly-Clarke made an announcement. Kleenex was to disappear from Canadian shelves. It was surprising news, since Kleenex has been a staple in this country since the 1920s. Prior ...
BBC

Kleenex is pulling out of Canada due to 'unique complexities'

Canadians with runny noses and teary eyes will soon have to part with their Kleenex after the company announced it was pulling its famous facial wipes from the country. Kimberly-Clark, the company ...
The Drum

Learn how Kleenex has mastered the art of brand salience

Anyone who has ever had a cold knows that 'Kleenex' has become synonymous with facial tissues. Used interchangeably, many people don’t differentiate that Kleenex is in fact a brand name, while facial ...
The Drum

Why Kleenex recruited Mr Doodle to revive youthful appeal

The ‘Kleenex x Mr Doodle’ campaign, by PHD UK, won Gold in Media CPG & Food and Beverage at The Drum Awards. It aimed to reverse Kleenex’s declining sales by targeting younger consumers, who preferred ...
BBC

Kleenex bins 'Mansize' tissues

Kleenex is scrapping "Mansize" branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist. The company said the tissues would now be called "Extra Large".
The New York Times

A Sharp Focus on Design When the Package Is Part of the Product

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. In the four weeks that ended July 12, 2009, for example, revenue for the ...