Last year, LEGO surprisingly teamed up with Pharrell to bring to life his biographical documentary in the animated Piece By Piece, and now, the iconic toy company will continue their relationship with ...

Lego produces around 5.2 million of their basic bricks every hour, and they have been at it for almost 6 decades. In addition to the building bricks, the company produces minifigures (the people) and ...

The LEGO Group is turning up the volume on gender equity with a bold remix of Run DMC’s 1983 hip hop anthem It’s like that. Titled She built that, the reimagined track is part of LEGO’s new campaign ...

Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers on a music ...

LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called "She Built That" to inspire girls to see themselves as ...

Lego has unveiled its latest empowering ad campaign, ‘She Built That,’ which reimagines the trailblazing It’s Like That tune from Run-DMC to redefine what it means to be a builder. In a world where ...

Run-DMC's "It's Like That" has been reimagined into a girl power anthem thanks to LEGO Group and Global Girls Crew. With shows like Bob the Builder and gender norms typically aligning males with ...

RUN DMC Teams Up With LEGO and Global Girls Crew for 'She Built That' Campaign: A remix of 'It’s Like That,' created to inspire girls to see themselves as builders.

Paying homage to one of the most legendary groups in hip-hop, Matthias Haun has created a Lego Ideas "Run DMC" project. The Lego tribute features all three members of the group - Jason "Jam Master Jay ...

"She Built That" hits streaming services on Wednesday (June 4). By Michael Saponara Run-D.M.C.’s “It’s Like That” has been reimagined into a girl power anthem thanks to LEGO Group and Global Girls ...