Contributing Correspondent, "CBS News Sunday Morning" Serena Altschul is a CBS News contributing correspondent and a contributor for "CBS News Sunday Morning." At the Eureka Innovation Lab in San ...

Emily Adams Bode Aujla’s studded Western-influenced jeans are designed to feel “like you’ve had them forever.” ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. When I had the opportunity to tour the Levi Strauss denim archives in ...

More than 1.25 billion pairs of Levi's blue jeans are sold worldwide every year - but not every pair has the same value. American clothing company Levi Strauss & Co was founded in May 1853 by ...

In celebration of the birth of the blue jean — May 20 is officially designated 501 Day to mark its invention — Levi’s is releasing a collection of three limited edition pieces: a men’s 501 Original ...

Add Yahoo as a preferred source to see more of our stories on Google. If you've been around long enough, you know that Levi's has been the heartbeat of casual fashion for generations — well, ...

PORTLAND, Maine — There are vintage jeans. And then there are jeans from the American Wild West that are up for auction. A Maine auction house is putting up for bid a bona fide pair of Levi’s blue ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

More than 1.25 billion pairs of Levi's blue jeans are sold worldwide every year - but not every pair has the same value. American clothing company Levi Strauss & Co was founded in May 1853 by ...