Soap brand Lifebuoy has launched some truly grimy billboards. The company's new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before the ...

Lifebuoy is back on our screens with a familiar face and a fresher voice. Shah Rukh Khan, wrapped in a bathrobe and his trademark charm, brings more than just celebrity sparkle to the brand. He adds ...

Hindustan Unilever (HUL) has slashed prices across key consumer products including Dove shampoo, Horlicks, Kissan Jam and Lifebuoy soap, effective September 22. According to a company advertisement ...

Wipro Consumer Care & Lighting expects its soap brand Santoor to overtake HUL’s Lifebuoy as market leader within a year, CEO Vineet Agrawal said. Santoor, now a ₹2,700-crore brand, has expanded into ...