Zivame is targeting an aggressive 40% revenue growth in the coming year, driven by its omnichannel strategy and deeper retail ...

Discover how knitted seamless lingerie is redefining comfort, style, and innovation in India’s innerwear market with insights ...

In India, buying lingerie was once an uncomfortable and often awkward experience for many women. Limited choices, lack of awareness about fit, and social hesitation meant that innerwear was rarely ...

Wacoal India COO Pooja Merani speaks about inclusive sizing, bra fit awareness, intimate wear myths and how the right fit can transform women’s confidence.