“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Small-business owners often consider TV advertising outside the realm of possibilities because of the costs. It can cost around $10,000 to $25,000 as of publication to produce a local television ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and ...

As the 2023 upfront approaches, NBCU is offering media buyers a platform to buy ads around the world ... or in a single local market. By Alex Weprin Senior Editor At a moment when the advertising ...