Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their product ...

Case studies in quantitative research provide concrete examples of how data-driven strategies can lead to successful outcomes in market research. For instance, a consumer goods company might use ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...