Infographics attract visual learners—which is what most of us are. And that's one big reason infographics are an ideal medium to use in digital marketing: They're more apt than solely text-based ...

The content that B2B marketers are producing is clearly not up to the task, according B2B decision-makers. They cite the following as their top issues with marketing content: too fluffy (50% of ...

The old adage “you have to spend money to make money” doesn’t always apply to marketing. If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers. There ...

Every single specialist in the deployment of infographics will tell you that using them in B2B can be extremely effective so you should not worry about whether or not this is the case. Many of the ...

Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

I’d like to kick it off with my own overall definition. I believe an infographic can be defined as: “a single-page vehicle for detailed information, where graphics have been used to enhance the ...

There are numerous problems in industrial marketing, and manufacturing businesses’ lack of openness is a pressing one. Intellectual property theft daunts many manufacturers, which breeds the danger of ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...

If we lived in the days of Man Men, you’d be swanning back into work now, after a long lunch and several stiff drinks, instead of being hunched in front of a computer with a plastic local-supermarket ...