AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

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AppLovin's (APP) presence in mobile advertising is still exceptionally strong, based on the prowess of its MAX, Adjust, and AXON platforms, Wedbush Securities said. However, there does appear to be ...

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Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have disabled Unity’s ad monetization in their games. The game developers affected by Unity’s ...