The NBA is officially back for NBC for the first time since 2002, with preseason action on Peacock launching the return on ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the company’s 30 Rockefeller Plaza ...

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

The Oct. 6 edition of the SBJ Media newsletter features a look at NBC's Media Day for the return of the NBA and the expected ...

NBA legends Carmelo Anthony, Vince Carter and Tracy McGrady said they're looking forward to working at NBC Sports' HQ in ...

But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

This week, NBC brought back the legendary voice of longtime NBA on NBC announcer Jim Fagan, who died in 2017, using AI. Unfortunately for NBC, many fans ...

Veteran Sports Illustrated NBA Writer Will Provide Breaking News Video Content Across NBC Sports Digital Platforms ...

Los Angeles Lakers star LeBron James will miss the start of the regular season due to sciatica on his right side, the team ...

With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it ...