Forbes contributors publish independent expert analyses and insights. Alex Ledsom is a France-based contributor who covers travel. In other parts of the country, The Guardian reported last week that ...

The Western European nation, which includes the famous Dutch region, is dropping the nickname as part of a tourism rebranding effort designed to bring in more of the right kind of visitors, the Sydney ...

TOURISTS enamored of quaintness and traditionalism can, without trying too hard, leave Holland with the happy impression that the country looks just the way they had hoped it would look. The tulip ...

Forget the flashy headlines; destinations need time to respond effectively to overtourism with the cultural fabric of popular locations at stake. The intelligent move is to thoughtfully adjust ...

In a major shift, Dutch tourism officials have formally ended their “destination promotion” approach in favor of a “destination management,” as escalating millions of annual visitors are reportedly ...

The Netherlands is set to drop its long-used alternative moniker of “Holland” as it seeks to re-brand itself in the New Year. Starting January, the Dutch government will officially drop the nickname ...

From now on you won’t be able to go to Holland because, among other new year’s resolutions, the Dutch government has dropped its name as of January 1 this year. From now on, “Holland,” @visitholland, ...

The Netherlands no longer wants to be known as Holland. The Western European nation, which includes the famous Dutch region, is dropping the nickname as part of a tourism rebranding effort designed to ...

The Netherlands is famous for its picturesque canals, tulips, windmills, and liberal approach to cannabis laws. Nineteen million tourists flock there annually to experience them, with that number ...