Apple has a strong lineup of new Macs coming next year, with two 2026 models in particular that seem set to kick off a new ...

Apple is preparing to launch a new, low cost laptop – with a familiar chip inside of it, according to a new report. The computer would be Apple’s first firmly low-cost laptop, aimed at competing with ...

This 13-inch model packs the new M4 chip, 16GB of unified memory, and 256GB of SSD storage and offers professional-grade performance in a package that weighs just 2.7 pounds. The $250 savings makes ...

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its ...

While the iPhone and the associated A-series Apple Silicon release schedules are both fixed and well-known, the MacBook release schedule is somewhat more erratic. Following Apple’s launch of the ...

Apple is reportedly preparing to launch its most affordable MacBook yet, with a price range between $599 and $699. This new device is designed to appeal to students and budget-conscious buyers, ...

A new budget MacBook might not look much different from this M1 MacBook Air. And the new Mac's iPhone processor may outperform the M1 chip. Apple is working on its first low-cost laptop, a strategic ...

Forbes contributors publish independent expert analyses and insights. When Greg Joswiak, Apple’s Senior Vice President of Marketing, posted on X that something was on its way, everyone thought it was ...