The team said the agreement would help the growth of New Balance Basketball, and it would give fans new opportunities to ...

Ravens All-Pro safety Kyle Hamilton has signed an endorsement deal with New Balance, joining Josh Allen and other NFL stars ...

The V7s are nearly here. Here’s how the newest version of the iconic sneaker stacks up against its predecessors.

The mantra was adopted by the company in 2019 and is still used today.

Dallas Mavericks forward Cooper Flagg's official New Balance logo has been unveiled before the 2026-27 NBA season.

The New Balance Maxey V1 will be released in a 76ers-colored style next month.

The Dallas Mavericks star Flagg officially unveiled his new logo for New Balance at an event on Thursday. The logo features Flagg’s initials (“CF”) in the style of pine trees (a nod to Flagg’s home ...

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Add Yahoo as a preferred source to see more of our stories on Google. New Balance sneakers have seen a remarkable renaissance in recent years, but they're no fleeting moment in fashion. The ...

Add Yahoo as a preferred source to see more of our stories on Google. The most important aspect to consider when looking for new shoes is comfort, according to Anne Sharkey, D.P.M., a podiatrist at ...

The most iconic New Balance advertisement isn’t for New Balance at all. The Jordan “Jumpman” logo was inspired by an image taken by photographer Jacobus Rentmeester in 1984, features an Olympics-bound ...

With another Australian summer of tennis fast approaching, New Balance is getting a head start on the centre-court action.