Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the ...

If you've ever been to an ODEON cinema, the likelihood that you've sat in your screening and pondered what the individual letters mean is slim - but people are just realising what the name actually ...

A new cinema is set to open in a town, in the same building as one which is to close. Odeon is opening at Sixfields Leisure in Weedon Road, Northampton, taking over from Cineworld which will cease ...

LEAWOOD, Kan. & LONDON--(BUSINESS WIRE)--AMC Theatres (AMC Entertainment Holdings, Inc.) (NYSE:AMC) (“AMC”) announced today that it has entered into a definitive agreement to acquire the largest ...

The first look of a new 10-screen city centre Imax cinema has been released. Cambridgeshire's first Odeon cinema is due to open before Christmas at Peterborough's Queensgate shopping Centre. The ...

A new cinema has opened at the site of a former Cineworld which closed earlier this year. An Odeon Luxe will operate from Sixfields Leisure in Weedon Road, Northampton. The chain's previous site in ...