Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK, Feb. 07, 2023 (GLOBE NEWSWIRE) ...

CTV and OTT offer plenty of positives for brands -- including business outcomes and reach -- yet persistent problems remain, according to a new survey by Advertiser Perceptions and local/regional ...

There’s an old saying about advertising: “Half the money spent on advertising is working; we just don’t know which half.” The same could be said about the comments you hear regarding the state of ...

AUSTIN, Texas, Feb. 18, 2025 /PRNewswire/ -- Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV ...

“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

Unpredictable economic, regulatory and technology environments will keep broadcasters on their toes next year, says BIA’s ...

Content abounds on today’s streaming services, yet it’s getting harder than ever for many consumers to find something to watch. Many viewers become overwhelmed by the sheer number of possibilities ...

TYSONS, Va.--(BUSINESS WIRE)--TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local ...

The report finds India's CTV audience at 129.2 million, with Delhi-NCR, Karnataka, and Maharashtra leading penetration as OTT ...

This year’s NewFronts, and UpFronts, were unprecedented not only for their virtual formats, but for the extraordinary context, as world events required scrambling to adjust marketing strategies and ...

Dentsu is launching a partnership with ITN/Magnite on its local linear programmatic buying platform in Q1 2026. The post ...