We don't want to be cynical about such a worthy cause as recycling, but when the product in question is designed by a branding company we get a little twitchy. That the web site is entirely ...

Several million people are expected to attend the Milan 2015 Expo, but don’t think that the majority will be toting along a reusable water bottle for the festivities. Designed to cut down on the ...

It's being marketed as an environmentally sensitive attempt to address the 60 million plastic bottles thrown away daily in the United States. Brandimage's 360 Paper Water Bottle was a recent finalist ...

A story that passed almost unnoticed was that the Coca-Cola company plan to run a limited trial of paper bottles. Wait, paper for a pressurized beverage? The current incarnation still uses a plastic ...