Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

Spread the loveIntroduction As we approach 2026, the marketing landscape is undergoing significant transformations driven by technological advancements, evolving consumer behavior, and emerging ...

Pricing in fashion is rarely just about covering costs or maintaining margins. It is a powerful communication tool that influences how consumers perceive quality, desirability, and even personal ...

From a supply chain perspective, the findings suggest that local food systems can enhance resilience by aligning production and consumption more closely. By shortening supply chains and strengthening ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Consumer sentiment influences household behavior in important ways, yet we lack causal evidence on whether government policies themselves shape these perceptions. We help fill this gap by studying the ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...