In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...