Back in March of 2024, the Los Angeles Lakers announced a new partnership with PRIME Hydration to become the official sports drink of the franchise. PRIME was started by YouTubers Logan Paul and KSI ...

The crossover between WWE and PRIME continues. PRIME announced that a new limited edition WWE x PRIME bottle is now available at Walmart. The announcement noted that the collaboration between Logan ...

Aldi supermarkets across the UK came under siege this week, as shoppers fought to get their hands on a viral range of soft drinks promoted by YouTube stars Logan Paul and KSI. Prime Hydration was made ...

Prime Drink is a lineup of sports beverages, drink mixes, and energy drinks developed and sold by Prime Hydration, LLC. The product range is endorsed and co-founded by popular YouTubers and internet ...

The complaint accuses Prime of deliberately and willfully attempting profit on USOPC intellectual property through the beverage's packing, advertisement and promotions, which feature a "Prime ...

The label, operated by product development firm Congo Brands, is now celebrating its one billionth bottle sold, just two years after launch. Credit: Shutterstock. Prime, the viral hydration and energy ...

The latest trending product to cause an internet stir isn’t a coveted concert ticket, but rather an energy drink from the likes of YouTubers Logan Paul and KSI. The Prime Hydration drink was the ...