On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

Los Angeles, California--(Newsfile Corp. - January 23, 2025) - Revenue Arc, a growth marketing and programmatic ad-buying platform, is formally announcing the release of ARC Foresight-an innovative ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

Comcast Advertising makes traditional TV biddable for the first time with new programmatic linear solution, available with ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns ...

NEW YORK, NY, UNITED STATES, August 14, 2025 /EINPresswire.com/ -- Blockboard, the programmatic advertising platform redefining trust and transparency in digital ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...