In its continuing quest to generate more income, Twitter Inc. on Thursday began testing another advertising vehicle that gives sponsored messages more visibility. The new product is an expansion of ...

Whoopsie. Proving that it’s always good to dot those i’s and cross those t’s, social media firm TBG Digital has amended a report that originally concluded that Facebook’s mobile ad click-through rate ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Twitter ...

SAN FRANCISCO - Is Twitter the next Google, the next Pets.com, or something in between? It may have begun answering that question Tuesday, with its long-awaited first step into advertising. The ...

Well, they did it: Twitter has announced a business model. It's called advertising. Heard of it before? They are calling it “Promoted Tweets.” What's interesting is that the social media company (can ...

SAN FRANCISCO — Twitter announced Tuesday that it is introducing advertising, allowing companies to pay to have their messages show up first in searches on its site. The feature is called Promoted ...