A new media mix model found AM/FM radio delivered more than three times the ROI of social media for a QSR chain, helping ...

As marketers increasingly seek fast, data-driven results, Audacy is making the case for patience when it comes to measuring audio advertising. The broadcaster’s insights division emphasized that much ...

Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...

A majority of radio listeners queried by an audio research firm are more likely to click a social media link advertising a product or service if they had heard it advertised on the radio. That’s the ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...