Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...

President Trump said he's ending trade talks with Canada over an anti-tariff ad campaign by the province of Ontario that uses ...

Media Monitors released its study of radio spots that were run in South Carolina leading up to this Saturday’s Republican Primary election. The research shows that the use of radio by candidates ...

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality ...

A report from NPR’s All Things Considered notes the carpet bombing strategy that characterizes the advertising strategies of both the Obama and Romney campaigns. Radio is also being used, but in a ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

Philippe Generali is president and CEO of RCS Worldwide. He took my questions for the Radio World ebook “Recipes for Visual Display.” Radio World: The theme of this ebook is maximizing the impact of ...