Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...

Random probability based surveys provide a strong theoretical foundation and underpin the basis of much of market research, but the industry has been experiencing a steady decline in response rates ...

Greg DePersio has 13+ years of professional experience in sales and SEO and 3+ years as a writer and editor. Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...