In Bailey v Graham (aka 'Levi Roots'), which involved the well-known brand Reggae Reggae Sauce, the Court of Appeal has rejected the claimants’ appeal against a decision of the High Court dismissing a ...

The agency was appointed last month and briefed to create social media activity around the brand's first ever TV commercial, which has been created by JWT in conjunction with Aardman, and airs for the ...

The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe. Roots is shown relaxing on a Caribbean beach with a ...