Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.
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E.R.P.O. Codes (October 2025)
Inspired by the indie hit REPO, E.R.P.O. is a brand new co-op horror experience on the Roblox platform, where you must team ...
Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...
e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...
E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...
E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...
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Kentucky lawsuit says Roblox fails to protect children on its popular online gaming platform
Kentucky Attorney General Russell Coleman says the online gaming platform Roblox has become a “playground for predators.” ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...
Kentucky is taking Roblox to court for permitting an exploitative online environment. Attorney General Russell Coleman ...
The Australian government now examines gaming platforms. This includes Steam, Twitch, Discord, and Roblox. A new law targets ...
Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...
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