Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

SAP today at its CX Live virtual event introduced generative artificial intelligence capabilities across the SAP Customer Experience portfolio, including SAP's natural-language generative AI copilot ...

Businesses that use SAP technology can now benefit from a single source of truth powering shopping and service experiences, integrated with SAP Commerce Cloud and SAP Service Cloud, providing secure ...

Customer experience (CX) today needs to be the backbone of any business, Geert Leeman, global chief operating officer for CX at SAP, told attendees today at the CX track of SAP's Sapphire Now online ...

Accenture Interactive and SAP Hybris on Wednesday announced a partnership to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences — from ...