So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

The latest omnichannel solution will particularly help business-to-business (“B2B”) and business-to-consumer (“B2C”) companies engage with their customers in an efficient manner. SAP Hybris Commerce ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

BOSTON--(BUSINESS WIRE)--Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution. Designed to ...

SAP revealed the SAP Hybris Revenue Cloud yesterday at the SAP Hybris LIVE: Digital Summit. The worldwide event attracted more than 6,500 people at venues in Singapore, Munich and New York City and an ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as ...

German enterprise software maker SAP AG has acquired Swiss e-commerce software developer Hybris in a bid to expand into the $37-billion e-commmerce technology market. Both companies did not disclose ...