Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

Journalism researchers have found that women are engaged by all news stories the same, regardless of the style in which stories are written. In the past several years, newspaper readership has shrunk ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...

Web-usability expert Jakob Nielsen has said for more than a decade that writing for the Web is different than writing for print. Nielsen has promoted the use of the inverted pyramid, short paragraphs, ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. If one looks deeply at the world of “fake news” one finds that much of ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content. Journalism is dead. SEO is dead. Content writing is dead, ...

A portrait of Joseph Pulitzer, oil on canvas, by John Singer Sargent, is on display at the Newseum during the Centennial Celebration of Pulitzer Prizes at The Newseum on January 28, 2016 in Washington ...