The perfume boom has officially reached the SPF category. Infused with SPF 30, the multipurpose offering claims a water-resistant formula for up to 80 minutes and features an aquatic accord top note; ...
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In 2025, SPF Can Be Perfume, Too
The perfume boom has officially reached the SPF category. On the heels of the fragrance mist craze - Circana reports sales of body and hair mists grew 94 percent and 32 percent in 2024, respectively - ...
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