If your product confuses customers, the shelf reflects that confusion. If your pricing feels off, the shelf amplifies the hesitation. If your product solves a real problem in a clear way, the shelf ...

The key to selling an idea lies in crafting a truly convincing argument. The most innovative ideas emerge from startups and individuals, research shows. But isn’t the deck stacked against small ...

In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea ...

To sell your ideas for new products to companies, it’s crucial to grasp the current financial and economic environment. In the U.S. and around the world, countries are continuing to grapple with ...

Whether you’re giving a presentation, leading a brainstorming session, or facilitating a meeting, appealing to your audience’s visual side can be the secret to selling your ideas. The Fast Company ...

I’ll never forget the day a longtime acquaintance approached me over a proposed partnership. His attitude was mysterious and hush-hush. He explained that he’d had a Eureka moment regarding a product ...

Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. Business brokers know their stuff when it comes to finding ...

Most people are more afraid of talking in front of an audience than they are of snakes, heights or a host of assorted other endeavors, surveys have shown.