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Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success.

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to get ...

Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

E-commerce platform Shopify this week started letting merchants create, manage and launch dynamic ads on Facebook and began rolling out Story Ads on Snapchat to help reach more shoppers. The features ...

Shopify plans to unveil a tool to help advertisers target Facebook and Google ads, sources say. The tool would aggregate shopper data from Shopify's 1.7 million businesses. Developers have built ad ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how. Brands large and small are looking to Shopify as their ...