Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions. What’s the use in spending your hard-earned online marketing dollars to send a lot ...

This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide ...

You can judge a website by how appealing it is, the amount of traffic it brings in, or the quality of its content, but what really matters to business owners is how many conversions the site generates ...

You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that ...

Anyone with a website craves one major thing — better conversion rates. The gulf that separates mediocre conversion rates from sky-high conversion rates is a big one. To get better conversions, you ...

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works ...

Your website is the hub of your online presence. It’s where visitors go to learn more about your business, products and services. It’s also one of the most important channels for converting visitors ...

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for ...

Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting is both an art and a science that’s ...