If you’re fascinated with the business of sports and you want to work behind the scenes of the game, earning a master's in sports management might be a good option for you—and this diploma is ...

Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking consumers. These consumers are consuming more media ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. At a time when sports sponsorship investments are ...

As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. I’ve often used this space to admonish ...

Sport Crosses Borders and Cultures. Build the Skills To Work Across It All. The sports world operates at the intersection of business, entertainment and global culture. It is both unpredictable and ...

A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke of creating “two percent moments.” It’s something that all ...

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to be the next Cecil Fielder, Isaiah Thomas, Steve Yzerman…or even Barry Sanders. (The greats ...

Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, according to news shared with Marketing Dive. Financial terms of the transaction were not disclosed. Founded in 2014, ...