If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Lego’s audience has notably shifted in the last two decades, from primarily young kids with creative imaginations to older ...

Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group launched its new interactive SMART Play technology.

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...